Wednesday, 26 January 2011

Form - Documentary

Documentary style advertisements are one of the most common television advertisements. They are known to be very effective because they use real people either talking about the products or testing the products usually positively. Because the people in these adverts are genuine or seem genuine and the audience will be convinced that the product is effective and want to purchase it. Here is an advertisement that uses the documentary style.
                                                                                                                                                                                                                                            

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