Parodic Advertising is where an ad uses another narrative idea that has already been used in another advertisement, film or programme. using this technique can add humour and make it memorable because the audience will relate the product with this parody. A parody could simply just be sound like music or a voice over that is from a film or programme, or it could visually resemble another film or programme.
here is an advert that uses a Psycho parody:
The use of the parody in this advertisement is to create humour because it is not the exact same as the original narrative.
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