Surreal style advertisements are ads that possess a dreamlike quality and are not quite realistic. The surreal style is normally used to show how good the product is, as in saying its better than reality almost. Also the surreal factors in an advertisement will attract the audience as it is normally unrealistic and the audience will be drawn from the beginning and wonder what the product is because normally the visual hardly relates to the product. like for example this Guinness advert which has the horses in the waves doesn't really relate to Guinness but it relates to the slogan which is 'Good things come to those who..'
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