Codes and Conventions - Technical

 For the codes and conventions I am going to analyse the Warburtons Bread 'Burnt Loaf' advert and the Kellog's Frosties 'High Dive' advert.

The camera shots and angles that are used in this advertisement are mostly close ups, to show the facial reactions from the characters, and long shots to establish the scene and show the surroundings. The editing in this ad involves cuts and slow motion to create dramatic tension. The lighting in this advertisement is natural throughout the advertisement to make this situation seem more realistic.  The sound used with in the advertisement is a recognisable piece of music which has featured in movies before as its very dramatic especially in relation to this advert. It definitely adds a lot of drama and tension into the ad. the only other sound in the advertisement is a man crying out "No!" however its in slow motion so its a deep sound which also adds drama as i said before. The target audience for this advertisement i think is more adults that would tend to go shopping for the household. The drama which can also be seen as slight humour and sarcasm therefore attracting a wider audience. There are no CGI or special effects in this advertisement this is to create the realistic situation again.

This advertisement is fully CGI and uses humour therefore it is suitable and will attract the audience it wants to. The main target audience is young children which will be attracted to the animation and the iconic figure Tony the Tiger which everyone relates with Kellog's Frosties. The humour involved in the advertisement is there to make the advert more fun for the children and make it seem as if they are watching a real cartoon. The sound in this ad is mainly musical sound effects to go along with the cartoon and the obvious slogan 'There Great!' which is the recognisable iconic catch phrase to go with the cereal.