Dramatic advertising is advertising in which has a slow build up to the product. this build creates slight tension with the audience as they want to know what the product is and see what the product looks like. Dramatic advertising is normally used to show how complex but simple, and how serious the product is. These ads are usually creative and therefore will draw in the audience. Here are example of dramatic advertising:
Honda Cog:
The drama in this advertisment is the slow build up and the tension it creates with the audience wanting to know what the product is and what it looks like.
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