The use of celebrity endorsement almost immediately will grab the audiences attention as they will most likely know the celebrity in the ad and want to know what they are advertising. the products that use celebrities are more likely to be popular products as the audience will want to buy the product as they think the celebrity uses this product.
This ad is an example of celebrity endorsement as it uses famous footballers. This will mainly attract the male audience as they are more likely to aspire to be like the footballers featured in the advert therefore wanting to buy the product as they think the footballers use it. Also it will relate to women as they will be attracted to footballers and want to buy the product to because of this.
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