Advertising Techniques - Dramatic Conflict

Dramatic conflict can be used to grab the attention of the audience and heighten the interest of the message they are trying to convey. for example this dramatic conflict can be between a man and women, a mum and her child or a teenager vs. their conscience etc.

This advert is an example of dramatic conflict as it shows men vs women at a running challenge. The advert uses celebrity endorsement to grab the audiences attention. The dramatic conflict in this add will make the women stand together and the men stand together and each of them will want to win resulting in competitiveness therefore the audience will want to compete then the ad will achieve want it wants to. this ad is also advertising Nike running shoes and clothes provoking the audience to buy these to do the challenge.