Personification is bringing an inanimate object, the product in this case, to life giving it human qualities or making a abstract idea in to a character such as hunger. This techniques makes the ad more interesting and the audience will be more engaged to the product as it has human abilities.
This advert uses personification by giving the product human features and abilities. This also adds humour to the advert as its impossible for this to happen. The personification in the ad the audience can relate to as they are iconic figures for the product and everyone knows them, this also helps the audience to remember the product as its different and interesting.
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