Advertising Techniques - Benefit

This technique is used when the advertisement is showing a promise of benefit to the consumer if they use the product. The advertisement will show or tell the audience the benefits and most likely exaggerate them. Generally the advert will portray a positive, persuasive energy to show importance on the product and its benefit/s. The benefits in the advertisements won't always be competitive advantages they may be such things as a lifetime guarantee on the product.

This ad is an example of promise of benefit. This ad grabs the audiences attention by using good looking women. The advert answers the question what 'will this product do for me?' by telling us about the crisp throughout the discussion involved in the advertisement. The advertisement also tells us how these Kettle Chips are better than any other crisp as they are 'slow cooked' and have a 'richer taste' this adds to the benefits of the product. The target audience for this product is both women and men, it will attract women because they will see slim beautiful women eating the product so the audience will think they can eat these crisp and still look good. also the male audience will be attracted by the women in bikinis and the fact they are advertising crisps that seem better than any others.