Emotional/Nurture technique is used when the ad wants to make the audience feel a specific emotion such as happiness, sadness, anger or love etc. and also appeals to parental and maternal instincts. they do this by using music that relates to a certain emotion or visual imagery that are know to relate to emotion such as weddings, babies and animals.
This Evian ad is an example of the emotional technique as it uses babies in the ad to create the feeling of happiness with the audience and to make them laugh. therefor the advertisement is making the audience feel a specific emotion. Also the babies in the ad will appeal to the audiences maternal and parental instincts. This advertisement uses babies to convey the message they are trying to get across which is, drinking Evian brings out your youth and keeps you young. Also the music involved in the ad is upbeat so this also adds to the audience feeling emotion mainly happiness.
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